The concept for this set of spots starts with the parody of the “Insurance Guys”, then the ART guys coming to the rescue of “Don’t worry about me, I called A.R.T.” injured client. Tone for these spots is the “Insurance Guys” plotting and generally not having a nice tone, while the ART guys come to the rescue.
(3 PEOPLE DRESSED TO RESEMBLE “MAYHEM” FROM ALLSTATE, “JAKE” FROM STATE FARM, AND “FLO” FROM PROGRESSIVE ARE HUDDLED TOGETHER, SPEAKING IN CONSPIRATORIAL TONES IN A DARK ALLEY)
MAYHEM: “MAN, I CAN’T BELIEVE THEY FELL FOR IT!”
JAKE: (CHUCKLING AND SHAKING HIS HEAD) “YEAH, A FEW CLEVER GIMMICKS AND FRIENDLY MASCOTS, AND PEOPLE BELIEVE INSURANCE COMPANIES ARE THEIR FRIENDS.”
FLO: “I CAN’T WAIT TO SEE THE LOOK ON THEIR FACES WHEN WE LOWBALL ALL THEIR CLAIMS!”
(OFF SCREEN VO): SEAN/TODD/DREW – “HEY! I SEE YOU INSURANCE JERKS! YOU BETTER HAVE YOUR CHECKBOOKS READY!”
(ALL 3 INSURANCE MASCOTS LOOK STARTLED AND RUN OUT OF THE SHOT TO THE RIGHT, EXCLAIMING IN FRIGHT)
(SEAN/TODD/DREW WALKS INTO THE SHOT FROM THE LEFT, A DETERMINED LOOK ON HIS FACE)
(TRANSITION TO MAKAYLA): “DON’T WORRY ABOUT ME, I CALLED ART!”
(TRANSITION TO END TAG AND JINGLE)
(3 PEOPLE DRESSED TO RESEMBLE “MAYHEM” FROM ALLSTATE, “JAKE” FROM STATE FARM, AND “FLO” FROM PROGRESSIVE ARE HUDDLED TOGETHER, SPEAKING IN CONSPIRATORIAL TONES IN A DARK ALLEY)
MAYHEM: “MAN, I CAN’T BELIEVE THEY FELL FOR IT!”
JAKE: (CHUCKLING AND SHAKING HIS HEAD) “YEAH, A FEW CLEVER GIMMICKS AND FRIENDLY MASCOTS, AND PEOPLE ACTUALLY BELIEVE INSURANCE COMPANIES ARE THEIR FRIENDS.”
FLO: “I CAN’T WAIT TO SEE THE LOOK ON THEIR FACES WHEN WE DENY ALL THEIR CLAIMS!”
(OFF SCREEN VO): SEAN/TODD/DREW – “HEY! I SEE YOU INSURANCE JERKS! YOU BETTER HAVE YOUR CHECKBOOKS READY!”
(ALL 3 INSURANCE MASCOTS LOOK STARTLED AND RUN OUT OF THE SHOT TO THE RIGHT, EXCLAIMING IN FRIGHT)
(SEAN/TODD/DREW WALKS INTO THE SHOT FROM THE LEFT, A DETERMINED LOOK ON HIS FACE)
(TRANSITION TO MAKAYLA): “DON’T WORRY ABOUT ME, I CALLED ART!”
(TRANSITION TO END TAG AND JINGLE)
(FULL SCREEN COPY GRAPHICS QUICKLY APPEAR ON SCREEN WITH THRUMMING/THUMPING SFX)
(CGFX): THEIR TEAM
(EACH INSURANCE COMPANY MASCOT POPS IN, SAYS THEIR LINE, AND QUICKLY DISAPPEARS, TRAFFIC ACCIDENT/WORKPLACE ACCIDENT B ROLL PLAYING IN THE BACKGROUND)
(FARMERS MASCOT): WE HAVE DENIED A CLAIM OR TWO
(PROGRESSIVE MASCOT): YOU COULD LOSE HUNDREDS
(ALLSTATE MASCOT): IF YOU HAVE BEEN INJURED IN A CAR WRECK, IT COULD BE CHAOS, LIKE ME
(STATE FARM MASCOT): I’M NOT YOUR NEIGHBOR
(LIBERTY MUTUAL MASCOT): WE DON’T ALWAYS PAY FOR WHAT YOU NEED
(CGFX): YOUR TEAM
(TRANSITION TO END TAG AND JINGLE)
(FULL SCREEN COPY GRAPHICS QUICKLY APPEAR ON SCREEN WITH THRUMMING/THUMPING SFX)
(CGFX): THEIR TEAM
(EACH INSURANCE COMPANY MASCOT POPS IN, SAYS THEIR LINE, AND QUICKLY DISAPPEARS, TRAFFIC ACCIDENT/WORKPLACE ACCIDENT B ROLL PLAYING IN THE BACKGROUND)
(FARMERS MASCOT): WE HAVE LOWBALLED A CLAIM OR TWO
(PROGRESSIVE MASCOT): YOU COULD LOSE HUNDREDS
(ALLSTATE MASCOT): IF YOU HAVE BEEN INJURED IN A CAR WRECK, IT COULD BE CHAOS, LIKE ME
(STATE FARM MASCOT): I’M NOT YOUR NEIGHBOR
(LIBERTY MUTUAL MASCOT): WE DON’T ALWAYS PAY FOR WHAT YOU NEED
(CGFX): YOUR TEAM
(TRANSITION TO END TAG AND JINGLE)
(FULL SCREEN COPY GRAPHICS QUICKLY APPEAR ON SCREEN WITH THRUMMING/THUMPING SFX)
(CGFX): THEIR TEAM
(EACH INSURANCE COMPANY MASCOT POPS IN, SAYS THEIR LINE, AND QUICKLY DISAPPEARS, TRAFFIC ACCIDENT/WORKPLACE ACCIDENT B ROLL PLAYING IN THE BACKGROUND)
(PROGRESSIVE MASCOT): YOU COULD LOSE HUNDREDS
(ALLSTATE MASCOT): IF YOU HAVE BEEN INJURED IN A CAR WRECK, IT COULD BE CHAOS, LIKE ME
(STATE FARM MASCOT): I’M NOT YOUR NEIGHBOR
(CGFX): YOUR TEAM
(TRANSITION TO END TAG AND JINGLE)
(FADE IN – BG IMAGE OF THE ROOF OF AN OFFICE BUILDING AT NIGHT, TRAFFIC SOUNDS FAINT IN THE BACKGROUND)
(STATE FARM MASCOT POSES WITH HANDS ON HIPS, WEARING RED POLO WITH “LB” LOGO, TAN PANTS AND A BLACK CAPE AND DOMINO MASK)
(STATE FARM MASCOT): MWAHAHA, IF YOU’VE HAD AN ACCIDENT, I’M YOUR WORST NIGHTMARE! EVEN IF I DON’T DENY YOUR CLAIM, I WON’T OFFER YOU FAIR COMPENSATION!
(MAKAYLA): DON’T WORRY ABOUT ME, I CALLED ART MAN!
(SEAN/TODD/DREW DRESSED AS “ART MAN” – WEARING A RED BATMAN STYLE CAPE, COWL AND GAUNTLETS OVER A SUIT AND RED TIE WITH AN ART LOGO ON THE CAPE)
(ARTMAN JUMPS IN, FACING AWAY FROM THE CAMERA SO THE ART LOGO ON THE CAPE IS CLEARLY VISIBLE)
(ART MAN TURNS TO FACE CAMERA)
(ART MAN): BUZZ OFF, LOWBALLER, ARTMAN IS HERE! CALL ME BEFORE TALKING TO ANY INSURANCE GOONS, AND I’LL MAKE SURE YOU GET THE COMPENSATION YOU DESERVE!
(LOWBALLER, VO FROM OFF SCREEN – FADING): YOU WIN THIS TIME, ART MAN… BUT WE’LL MEET AGAIN!
(TRANSITION TO END TAG AND JINGLE)
Amanda, Morgan, Parker, and Makayla.
Total of 10 Hours
Includes LED Wall + 3D artist / operator
Concept Development
Script Writing
Pre-Visuals
Talent Research
B-Roll Footage
Editing
End Tag Animation
Output
($13K in existing budget + $5K add-on)
